An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Wella ME+Added 31 Oct 2013
ME+ is the first hair dye technology to deliver full permanent color performance, while allowing hair color formulations with reduced risk of developing allergy.
Gucci Made to MeasureAdded 31 Oct 2013
Gucci Made to Measure is a new impeccably sophisticated and supremely masculine fragrance for the man who demands the very best.
Wella Color.idAdded 28 Oct 2013
Wella Professionals Color.id allows salon professionals to meet popular demand for perfectly blended, harmonious color without foils or other separators.
Pro-X by Olay Microdermabrasion + Advanced Cleansing SystemAdded 10 Oct 2013
Pro-X by Olay Microdermabrasion + Advanced Cleansing System offers professional skin care results at home for a fraction of the price.
North America Baby CareAdded 04 Oct 2013
P&G North America Baby Care has launched major upgrades across its entire line to offer a family of diapers and wipes designed to meet each baby’s needs.
Duracell QuantumAdded 16 Aug 2013
As Duracell’s most powerful premium-tier battery, Duracell Quantum offers long-lasting power that consumers can count on when it’s needed the most.
Swiffer BISSELL STEAMBOOSTAdded 25 Jul 2013
The Swiffer BISSELL STEAMBOOST ingeniously couples the power of steam with the innovative cleaning technology of Swiffer to provide a visibly better clean.
Ariel PodsAdded 24 Apr 2013
Ariel PODS new three-chamber liquid unit dose pod builds on Ariel’s heritage of delivering superior cleaning with breakthrough technology and expands on the successful launch of Tide PODS technology in the U.S.
Secret Clinical Strength Stress ResponseAdded 19 Mar 2013
Secret Clinical Strength Stress Response is uniquely formulated to be 4x more effective at protecting against stress-induced underarm wetness than the wetness protection required of an ordinary antiperspirant.
Gillette VenusAdded 07 Mar 2013
Gillette Venus is expanding into Latin America. This expansion makes the entire Venus portfolio available to the approximately 144 million Latin American women who shave to remove hair.
Gillette SensitiveAdded 07 Mar 2013
The Gillette Sensitive portfolio combines outstanding shaving performance and comfort to address the significant unmet need of 70% of men who say they have sensitive skin.
Bounty Dura TowelAdded 24 Jan 2013
Bounty DuraTowel is designed with more fibers that hold together even when wet and cleans like a cloth to tackle the toughest projects.
IRI Pacesetters 2012Added 26 Apr 2013
An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012 on IRI’s New Product Pacesetters™ list for nonfood products.
Gillette Football ClubAdded 05 Dec 2012
The Gillette Football Club provides fans with a complete football experience on YouTube, with high-quality videos of goals and highlights and curated, customized content.
Tide Dry CleanersAdded 27 Aug 2012
These free-standing Tide Dry Cleaners are an innovative extension to one of our iconic brands that enhances the dry cleaning experience through superb cleaning technologies, exceptional customer services, and a unique customer rewards program.
P&G Olympic Games Campaign In Developing MarketsAdded 07 Jun 2012
The Thank You, Mom campaign will execute customized programs in partnership with key retailers and distribution channels in developing countries.
P&G U.S. Olympic Games CampaignAdded 01 Jun 2012
28 world-class U.S. Olympic and Paralympic hopefuls sponsored by P&G will represent 13 iconic P&G brands and the broader "P&G" brand.
P&G Global Olympic Games CampaignAdded 31 May 2012
P&G's partnership with the Olympic Movement is the Company's most far-reaching partnership, leveraging its global reach in more than 180 counters, and spanning the next five Olympic Games.
SymphonyIRI PacesettersAdded 01 May 2012
P&G continued its long history of innovation leadership, launching three of the top 10 most successful new products of 2011.
Signal P&GAdded 07 Mar 2012
P&G and Federated Media will host Signal P&G: Integrating Brands in a Digital Age, an event dedicated to sparking innovation and renewing excitement about brand building in the digital space.
The Clay Street ProjectAdded 11 Nov 2011
The clay street project is an innovative resource for breakthrough thinking at Procter & Gamble that taps into P&G's greatest asset – its people.
About The Loft ApproachAdded 06 Sep 2011
To creatively build innovative brands that delight and connect with consumers, P&G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.
Business SphereAdded 22 Aug 2011
P&G's groundbreaking Business Sphere environment and Business Sufficiency analytic models enable the Company to be rapidly responsive to changes in the marketplace and uncover new opportunities to improve the lives of consumers.
Product of the YearAdded 27 Jun 2011
Consumers around the globe chose 22 P&G products to be honored with Product of the Year Awards for 2011. These awards represent the world's largest consumer-voted distinction for product innovation.