Our brands are built not only on strong science, but also, and importantly, on deep consumer understanding. We seek to listen, to understand and to anticipate, keeping in touch with the needs and aspirations of our boss – the consumer.

P&G's approach to innovation
Innovation is P&G's lifeblood and our approach to it is intentional. It is about transforming consumer insights into brands that meet and exceed expectations. It is the match of what's needed (i.e. what you tell us you want) with what is possible (i.e. what research and science tell us is achievable).

P&G employs around 8,000 scientists, including 1,500 PhDs, operating in 28 R&D centres worldwide. About 2,700 work in Western Europe in 9 R&D centres. Our scientists actively partner with innovators working in institutes and companies around the world. Connecting ideas, talents, and technologies from a pool much wider than our own enables us to multiply our internal capability and strenthen our innovation pipeline. We call this approach Connect & Develop.

Find out more about Connect & Develop at P&G

www.pgconnectdevelop.com
www.pg.com/science

Examples of P&G innovations: